Lets UnBundle Bloated Big Social

Makes much sense.   Was just thinking about this effect.    Good discussion to start.  While I use Facebook primarily for family and friend communications, many are still using it for business.  I use Linkedin for that.  It's a waste of time and attention. It has a difficult time providing specific capabilities.   Of course all of the big social conglomerates want to use their people network equity for advertising and thus fund generation.  Is this the only way to solve this and unbloat big social? The introduction of new startups to split off pieces of the social pie? And there are G+ and Twitter too, which attempt to be everything services as well.

Social Analytics Delivered

Gib Bassett passes along an article on a purveyor of social media analytics: Infinite Analytics.
" ... a cloud-based big data startup that uses the social graph of consumers to provide personalized recommendation. They have developed SocialGenomix, a tool that merges data from major social networks to create, as they like to call it, a “segment of 1”. The objective is to provide a complete and detailed overview of the customer based on his or her complete social profile. ... " 

Engaging Social and Mobile Consumers

In the coming weeks I will be passing along some of the excellent work by correspondent Phil Hendrix.  

Three-part Series on Engaging Social and Mobile Consumers  (link to download ZIP file with most recent reports)

Philip E. Hendrix, Ph.D. Director, immr and GigaOm Research analyst
phil.hendrix@immr.org  |  770.612.1488 (O)  | 678.294.8017 (M)  |  www.immr.org | Twitter: www.twitter.com/phil_hendrix

Civilizing Customer Behavior

In the HBR Blog Network:   An anonymous, large  network of commenters can lead to some nasty and self serving behavior.   We all read customer reviews with an element of skepticism about their motivation.  Always interesting Michael Schrage takes on the problem: " ... Accountability and transparency cut both ways. There's no question that consumers have more power than ever before to call attention to bad products, services, and experiences. But it's equally true that companies also have greater power to call attention to bad customer behaviors. The same social media platforms that can viralize customer complaints can similarly share unflattering aspects of customer excess. That may be a powerful incentive for better behavior. ... " 

Science of Social Blog

The official blog of Dr Michael Wu on the science of social:
Insights into social customer behaviors, big data, superfans, gamification, influence, relationships, and more… Voted a 2010 Influential Leader by CRM Magazine for his work on predictive social analytics + its application to Social CRM. Follow him @mich8elwu or Google+. .... '

Social and Mobile Innovation

In Knowledge@Wharton:  New models are at play.  Note my recent piece that addresses increasing efficiency for innovation.  From a recent conference.  Noting that now the (mobile) consumer is now the boss.  " ... Most business leaders are by now aware that the growing use of mobile phones is changing the competitive landscape for all companies, no matter what the industry. The extent of those changes is greater than most appreciate, however. They include entirely new methods of designing products and completely revamped methods for selling them. They also involve a fundamentally reinvented relationship with customers: To be precise, the customers are now the boss. .. " 

Creative Mobile Ad Strategies

In Venturebeat:
" ... Engaging mobile brand fans through social channels such as Instagram or by offering mobile games are some of the strategies brands are using to earn consumer attention in a space crowded with banner advertisements that users would prefer to ignore, executives from big brands including Forever 21 and GM say. Speaking at an industry event, representatives from top brands say personalization is key to mobile ad success. "There has to be an elegance to delivering the message because phones are such a personal device," said Jon Nolz of the mobile ad network Hipcricket ... "