Lets UnBundle Bloated Big Social

Makes much sense.   Was just thinking about this effect.    Good discussion to start.  While I use Facebook primarily for family and friend communications, many are still using it for business.  I use Linkedin for that.  It's a waste of time and attention. It has a difficult time providing specific capabilities.   Of course all of the big social conglomerates want to use their people network equity for advertising and thus fund generation.  Is this the only way to solve this and unbloat big social? The introduction of new startups to split off pieces of the social pie? And there are G+ and Twitter too, which attempt to be everything services as well.

Seth Godin on Choke Points

Seth Godin describes the choke point, a clever view of a real challenge:  " ....   Sooner or later, all big public media companies go in search of a choke point, the place where they can find a leg up in terms of attention and monetization. ... ".   Facebook, Linkedin and Google are used as examples.