Sponsored Content

In AdAge: How news organizations will work with sponsored content.  Sponsored content has existed for a long time.  But now it become less clear who is sponsoring the 'news'.   Even a very small operation like this blog has occasional articles sponsored by much larger groups, like IBM.   A small and unsophisticated example of what is going on.   The article provides lots of examples.

Future of Advertising: Pay per Gaze

Paying per gaze, Paying per emotion, is it the future of advertising.  Not impossible, but will detecting this kind of behavioral data be considered intrusive?

Coke All Digital Ahhs

In Mashable:   Interesting comparison of digital and classical approaches.  The strong sharing aspect is particularly interesting.    " .... Coca-Cola's first all-digital campaign has resulted in 4 million visits to the 40 websites created for the effort, and about half of those views came as a result of visitors sharing media with friends, the company said. Visitors to the "Ahh" campaign's sites stayed for an average of two-plus minutes, a "time spent" factor that exceeds the time teens would pay attention to a television ad. "The objective was engagement. We got teens going from one site to the next once they go in," said Jennifer Healan, Coke's group director of integrated marketing ... "  

Retail Digital Client Management

A client brought this to my attention.   Multiple screens in one for retail experiences.  Aimed at decreasing advertising costs and better targeting marketing campaigns  The article link below  provides some very interesting details.  Intel's involvement is very interesting ....

INTEL® RETAIL CLIENT MANAGER SOFTWARE
Intel® Retail Client Manager Software (Intel RCM) creates valuable consumer experiences and retail sales opportunities. Intel RCM is an intelligent software solution that enables you to deliver digital content to every screen with greater impact. Retailers are able to remotely manage marketing campaigns in real time while launching customized content on the fly to deliver a richer brand experience ... " 
And more.  

Gmail's New Tabbed Layout and Advertising

Was wondering how Gmail's new tabbed layout, which uses an  algorithm to separate primary and promotional email, might affect email advertising?  I like the prefabricated categorization.  But will this effectively allow me to ignore promotional emails?   Adage suggests is won't be a problem for Email advertising, but I still have my doubts.

P&G's Changes in Spending

In AdAge:   A good detailed piece on P&G's moves in ad spending. " ... P&G's marketing spend is about one-third digital, CEO says  Procter & Gamble is directing as much as 35% of its marketing budget to digital media as the company tries to match customer presence online and on mobile devices, CEO A.G. Lafley said. Digital has been a faster way to reach customers and get their feedback, other executives added. P&G brands with a large digital concentration include Pampers, Secret and Old Spice. ... " 

Creative Mobile Ad Strategies

In Venturebeat:
" ... Engaging mobile brand fans through social channels such as Instagram or by offering mobile games are some of the strategies brands are using to earn consumer attention in a space crowded with banner advertisements that users would prefer to ignore, executives from big brands including Forever 21 and GM say. Speaking at an industry event, representatives from top brands say personalization is key to mobile ad success. "There has to be an elegance to delivering the message because phones are such a personal device," said Jon Nolz of the mobile ad network Hipcricket ... "

Mobile and CPG Awareness

Brand awareness is the top mobile ad priority of CPGs

Consumer-packaged goods brands are more concerned about getter brand awareness and site traffic out of their mobile ad campaigns than mobile advertisers in other industries, according to a Millennial Media and comScore survey. The CPGs are more likely to offer a video or link to social media as a post-click action than other mobile advertisers. in eMarketer ... "