Moose Mobility for CPG Sales Solutions

Spoke today with MooseMobility.  An acronym for
Mobile Out-of-Stock Ordering Sales Electronic Application.   " ... Enabling Solutions for your Mobile Sales Force ... Moose Mobility develops ‘End-to-End’ mobile solutions for use with smartphones and tablets that improve the productivity and profitability of the front line sales teams in the Consumer Packaged Goods (CPG) industry.... " .  See much more detail at their site.  Contact for exposure to some very powerful mobile solutions.

Nestle Uses Photo App

In Mobile Marketer: A cute use of photo-taking in a smartphone to build brands.  A simple but a potentially useful idea.  Will it usefully engage?   Who will download it without real value?   Have the motivations been mapped.  " ... Nestlé is tapping into the hot mobile photo-sharing market with an application for Nesquik that makes the photo upload process more interactive. .... The chocolate milk brand has rolled out a new app called Bunny-fier that uses a device’s built-in camera to let consumers upload and share photos. The brand has a significant opportunity to hook consumers, but may find it challenging to persuade consumers to download it without additional features.... " 

Personal Care Brands and Mobile

In Mobile Marketing:  " ... Personal-care industry slow to embrace mobile-optimized selling  --- Manufacturers of personal care products are opting for partnerships with third-party applications such as Shopkick, sometimes in lieu of building mobile-optimized sites for their brands, according to the "L2 Digital Index: Personal Care" report, which looked at 75 U.S. brands. Fewer than half of the brands had built a mobile-optimized site, only slightly more than were participating in Target's mobile coupon program ... " 

Future of Laundry

Though it may seem an odd topic for here, have for a long time followed innovations in the process of doing the laundry.  Despite it seeming a very mundane thing, it combines advanced materials  technology, leading edge chemistry, devices and convincing consumers to change their behaviors.  Here some future concepts:  Article in Fast Company.

CPG Use of Big Data

In Progressive Grocer:  A good piece on how the CPG is using Big Data.    " ... Retailers and consumer packaged goods companies that are applying big data analytics to better understand consumers and adjust to their needs are outperforming their competitors who don’t, according to a pair of studies released today by IBM. “These studies show that no matter where you sit in the retail ecosystem, big data can have tremendous impact on your success,” said Jay Henderson, strategy program director, IBM Smarter Commerce. “Leading retailers and consumer packaged goods suppliers are increasingly looking to the consumer to inform better business strategies. By using data analytics, these top performers are more in tune with retail trends that turn market opportunity into market leadership.” ... '

GS1 Urges Case Data Accuracy

Sometimes the very obvious need to get some little things correct can make all the difference.  Here is just one simple example from GS1.  Get your data right first.  " ... A group of food retailers, wholesalers and manufacturers is calling for CPG manufacturers to “measure, validate and communicate” weights and dimensions of product cases before they are shipped to retailers. ... "

Mobile and CPG Awareness

Brand awareness is the top mobile ad priority of CPGs

Consumer-packaged goods brands are more concerned about getter brand awareness and site traffic out of their mobile ad campaigns than mobile advertisers in other industries, according to a Millennial Media and comScore survey. The CPGs are more likely to offer a video or link to social media as a post-click action than other mobile advertisers. in eMarketer ... "

CPG Growing With Innovation

Short piece on the use of innovation and digital marketing to improve CPG sales.    " ... A new report by the GMA and PwC found that despite lagging sales in 2012, 2013 is proving to be a lucrative year for food, beverage and household product companies that focus on marketing to current customers via mobile technology. "CPG companies that engage with consumers directly through digital channels and build out their direct-to-consumer processes will have the best advantage for creating new growth," said Steven Barr of PwC. "Fifty-two percent of U.S. consumers are already buying directly online from brands they trust .... "