Multi National Supply Chains in China

In Knowledge@Wharton:  (In English and Chinese).  " ... Chinese Supply Chains Reach an ‘Inflection Point’ – and Multinationals Recast Strategies ... "   Precisely what we modeled in the late 2000's using complexity and agent modeling techniques.  We did not predict this coming, but could have used the same simulation models to help understand the implications of these changes.

China's Generation 2 Consumer

In McKinsey:  The rise of the generation 2 consumer in China.  " ... In this video, McKinsey’s Yougang Chen explains how rising middle-class wealth and a new generation of young people are changing the rules for China’s consumer market and the companies that serve it.
 ... " We actively built agent based simulation models of the Chinese consumer.  These findings could be inserted in these models to understand consumption behaviors in buying new products.