Why Private Brands Fail

In MypBrands: Why private brands fail.  " ... Most brands fail. In fact, some estimate that 70-80% of new brands launched each year flounder and eventually flop. But do Private Brands fail? Do they follow the same sobering failure rate as other brands?... 

Private Brands fail differently than manufacturer brands. And because of this, tracking failure isn’t as obvious. Failure is not a word often used in reference to Private Brands, and yet there are clear ways retailer owned brands can fail in today’s marketplace. To become better brand builders, launchers and managers, we must become students of why Private Brands fail. ... " 

Private Label Brands Hold Ground

An indication that private label brands are holding their own after a slow recovery.   " ... While private labels have existed for some time, the recession proved to be the inflection point for them to become a true force in the marketplace. And now that the economy is improving, private labels continue to increase in popularity due to both their improved quality and relatively lower price compared to national brands..... "  Good detail in this article.