DunHumby Maps Price Sensitivity

In Research:  " ...According to new research from Dunnhumby, a consumer’s sensitivity to price greatly influences their response to advertising tactics and the channel of delivery. Justin Petty, vice-president of media solutions, explains what this might mean for marketers and decision makers.... " 

Dynamic Pricing for College Football Seats

Via MJ Perry:   In another of his investigations into the power of markets based on price.  Notable here are the large number of parameters for the price:   " .... University of Michigan becomes one of the NCAA’s early adopter of dynamic pricing for single-game football tickets, based on team performance, visiting team’s performance, weather forecast, and remaining ticket inventory in specific seating locations. ... " 

On Saving Center Store

In Retailwire:  Retail center store is where the staples are, but the profits are not.  Where most package goods are sold.  " ... As traditional retailers attempt to reinvent their perimeter with a more dynamic shopping experience and capitalize on natural and health/wellness trends, they have eaten into center-of-store categories and diluted overall store profitability. ... A range of efforts to revitalize center store traffic are being deployed: everyday low pricing; using center store to sell upscale non-food items (for example, Wegmans); and moving to an "all-store" brand format while limiting assortment (Trader Joe's). We have also seen a shift in consumer/shopper focus. For instance, "owning" the organic/natural consumer (Whole Foods) or incorporating "store-within-a-store" (Target). ... "