Boost Creativity not Just Sales

In Fastcompany:  Do interesting things.  An early goal of our innovation centers.  Make a space that will boost innovaton for workers.  Connect it with lots of outside resources.  Bring in speakers and innovations and let workers experience them in detail.  Lesson learned: Do not let it become merely a place to market inbred ideas to your customers.  " ... Legendary ad creative John Hegarty is known for saying "do interesting things and interesting things will happen to you" and he walks the talk. Here, he shares some insight on getting, and staying more, creative.... " 

Boredom and Creativity

In Fastcompany:  Having enough boring, as opposed to focused work hours, leads to more creativity, the article says.  Depends on the kind of creativity involved.  Clearly so when you are looking for open solutions, but not so much to problem solve.    Also mentions a correlation between personality openness and creativity.