Recycling Kiosks

Have been a long time examiner of the kiosk in retail.  Have followed Coinstar (Now called  Outerwall) and integrating the Redbox kiosks.  Now the company has bought a device recycling kiosk company called EcoATM. An interesting play. Both in the space it creates, and in the additional array of kiosk locations the company will control.   How will a company like this, with physical locations, integrate itself with an increasingly online world?