In Store Gamification

Using in-store gamification. Via John Curran of 5th Screen Display Services, who worked with us at our Innovation centers and introduced us to advanced interactive displays.  How might such displays be used as part of an engaging in-store game?   Contacy John for more information.  More details will follow here.

5th Screen Digital Display Services

I was reminded today of 5th Screen Digital Display Services.  They worked with us in our innovation centers to provide excellent examples of in-store marketing engagement.   They have updated their site and blog.   More information from them will follow.

" ... We help Brands, Retailers, Restaurants, Hospitality and Corporations meet the digital consumer within their physical space by using amazing technology to create engaging unforgettable experiences while they are shopping, dining, checking in, or waiting. ... " 

5th Screen and McCormick

I had mentioned a company we worked with in our innovation centers: 5th Screen.  Had reason to look at some of the work they have done with McCormick spices in the innovation and retail spaces. Check out a description of their work here.   Includes a video.  Of particular interest to me the interaction of flavor and innovation.

" ... FlavorPrint is designed to provide a profile for a person’s tastes giving them a fun personality to walk away with.  This evokes the emotion “Self-Creation”. This is an emotion that reveals itself through creating, enhancing and expressing one’s identity by stimulating self-reflection, status, bragging rights and values.

Looking at the personas of 12 different “Flavor Personality” types, this interactive engagement leads the viewer down a path of engaging choices from food pictures.

The user will select their favorite food dishes and the FlavorPrint Analyzer will determine their personal FlavorPrint based on their choices.  Ultimately users are given a personality flavor name. This is represented by an ICON with slogan.  Some users give answers that provide insight to secondary likes. They are given a second FlavorPrint when appropriate.... " 

Specializing in the Visually Impossible

In our innovation center we featured a number of technologies to engage with the consumer in retail.  Digital signage was a common application.  We invited companies, large and small, to participate in providing new technologies.  One such company was 5th Screen, which has just updated their web site.  See also Digital SignageToday, which mentions one of their principals, Keith Kelsen, Who posts about trends in the space.   Very visual and forward looking, they have much experience in retail.    They write in their blog:

" ... We help you bring discovery and education to the in-store experience and deliver an Immersive experience. Every visit is an opportunity to create loyalty, add value and tell the brand story.We develop, with our clients, unique in-store digital experiences that serve to ENTERTAIN and EDUCATE the consumer.  The success of our digital engagement projects are a result of their VISUAL APPEAL, integration with the overall store design and their EASE OF USE.  We understand that retailers and brands have different and sometimes conflicting goals.  Retailers focus on increasing their top line sales SELLING MORE.  Brands increase their top lines sales by ENHANCING THE BRAND experience.  Our challenge is to create a store environment that meets both brand enhancement and retail sales objectives. We work with our client, store designers and fabricators to create a true DIGITAL DESTINATON STORE that develops and maintains an engaging, ongoing and relevant relationship with the consumer.  ... "