Active Intelligence

Brought to my attention: Active Intelligence by Teradata.  Might this be usable for applications like P&G's Business Sphere?  " .... Teradata's customers lead the way on innovative uses of active data to drive business value. These 3 overviews will not only educate you but provide ample evidence why going Active pays off. The most popular uses of Active Intelligence are to provide Active Dashboards, Active Customer Management/Sales/Service and Active Operations. The other tabs provide details. ... "