Loyalty Via Social Intelligence

Interesting piece from .....  Susan Ganeshan, Chief Marketing Officer at newBrandAnalytics,   writes .... " ... Various industries use social intelligence to make strategic business decisions in a number of ways. Whether making large-scale decisions like how to spend a small budget or selecting a location for a new retail store, or even small decisions such as brand refreshes or uniform updates, social media plays a significant role in the decision-making process. ... "